Dutch men and women judge fashion in the first place on the price tag that hangs on the clothes. The collection is second important.
This is shown by a survey of 7,700 consumers by market researcher GfK that has been presented last Monday.
The Dutch woman appreciates the Esprit the most, followed by Miss Etam and Promiss. For men, the store SetPoint gets the highest rating and Jack & Jones and Esprit on the second and third place.
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